Paaysay Ltd. (“Paaysay,” “We,” “Us,” or “Our”) is committed to providing transparency about the use of cookies and similar technologies on our website. This policy explains how and why we use these technologies, the types of cookies we use, and your rights to control their usage.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us recognize your device, store your preferences, and improve your browsing experience. Similar technologies, such as pixel tags or local storage, serve similar purposes.

2. Why We Use Cookies

We use cookies for the following purposes:

2.1 Strictly Necessary Cookies:

• Enable the website to function correctly, including logging in and navigating securely.
• Save your cookie preferences.

2.2 Functional Cookies:

• Enhance your browsing experience by remembering your preferences (e.g., language selection).

2.3 Performance Cookies:

• Collect anonymized data on how you use our website to help us improve its functionality and resolve technical issues.

2.4 Targeting Cookies:

• Personalize ads and measure their effectiveness.
• Share aggregated data with third-party advertisers to reduce marketing costs and improve relevance.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies:

These cookies are essential for the operation of our website. They enable core functionalities, such as secure login and fraud detection.

3.2 Functional Cookies:

• Remember your language preferences and geographic location.
• Store settings for smoother navigation.

3.3 Analytical/Performance Cookies:

• Collect usage data, such as pages visited and time spent, to identify issues and optimize performance.
• Example: Google Analytics cookies for tracking site usage (e.g., _ga, _gid).

3.4 Advertising Cookies:

• Ensure relevant advertising based on your browsing history.
• Example: Meta cookies (_fbp) to measure ad performance.

4. Managing Cookies

You can control or delete cookies through your browser settings. However, restricting cookies may affect your experience on our website.

4.1 How to Block Cookies:

• Access your browser’s settings to block or delete cookies.
• Be aware that blocking essential cookies may limit website functionality.

4.2 Do Not Track (DNT):

• Some browsers offer DNT settings to prevent tracking. However, not all websites honor these requests.

4.3 Third-Party Tools:

• Use tools like Your Online Choices or Google Analytics Opt-Out to manage cookies across websites.

5. Cookies Used on Our Website

6. Similar Technologies

We also use technologies such as:

6.1 Pixel Tags:

• Monitor user behavior and email campaign performance.

6.2 Local Storage:

• Store preferences locally on your device to reduce server load.

6.3 Web Beacons:

• Embedded in emails to measure engagement.

7. Your Rights

You have the right to:

• Adjust cookie preferences via browser settings.
• Opt-out of targeted advertising through tools like Your Online Choices.

8. Changes to This Policy

We may update this policy from time to time. Changes will be communicated via our website, and the updated policy will include the effective date.

9. Contact Us

If you have any questions about this policy or how we use cookies, please contact us:

• Email: [email protected]
• Phone: +44 20 7097 7160
• Address: Unit 400, Wenta Business Centre, Colne Way, Watford, WD24 7ND, United Kingdom